A large percentage of the AEC industry use the phrase BIM Model, I myself have used it causing me to blush when it comes out of my mouth. It’s time to listen to James Vandezande and save a Fluffy Kitten!
"IF YOU CAN'T EXPLAIN IT SIMPLY, YOU DON'T UNDERSTAND IT WELL ENOUGH" – Albert Einstein
BIMFreak 
His video is awesome. So what should be said instead ?